Pinnacle Rewards is not just another loyalty program but an internationally accomplished coalition platform. We merge global best practices with local synergies across Africa by unearthing true customer loyalty and retaining and growing customers for your business.
THE PINNACLE OF LOYALTY
LOYALTY’S BROADER THAN ONE
Coalition Loyalty is best built through an independent company, as it decreases capital and operational expenditure while increasing the footprint of your brand. It connects leading grocers, restaurants, retailers, telecoms and fuel stations, through a single program that creates value for all parties involved. By leveraging a shared currency and building a powerful transactional data asset; the coalition provides a 360° view of a customer’s behavioral patterns and is therefore able to provide predictive shopper analytics and marketing.
By partnering with Pinnacle Rewards, your clients are able to leverage a basket full of opportunities, with access to global best practices and local existing integrated platforms, at a significantly reduced capital and operating expenditure investment. Our coalition model enables your business to tap into a larger customer audience, which delivers increased retention capabilities. With access to BIG data that truly delivers the behaviour of your consumers shopping spend, we are able to provide you with rich data models and analytics that can provide tangible solutions to drive business growth and positive return on investment.
Pinnacle Rewards has one of the most advanced loyalty technology and insights capabilities, driven by both local and international experts, all of which will be at your disposal upon joining the journey with Pinnacle Rewards. The birth of an African common currency, further drives the value for partnered businesses and its subsidiaries.
Once the coalition is setup with your business, the coalition model – together with marketing – will elicit new customers to take interest in your business; attracting more potential customers. The model leverages existing customers from other partner companies, encouraging them to shop (and earn points) at your business. With customers shopping at all of the coalition partners it creates a greater ability for customers to earn and get to a reward faster than before.
Following the successful acquisition and onboarding of customers, data analytics is the next imperative part of the journey. Pinnacle Rewards loyalty program brings together in-depth data analytics and models to present a granular and predictive perspective of customer behaviour. Enabling your business to make the right choices about retaining your customers.
The journey of your business success will be continued with consistent data analytics and enabling functions to loyalty. At Pinnacle Rewards we channel our energy to ensure that your business has the maximum benefit of the program; seeing a high ROI within a shorter period of time. A successful business is built around its customers which is why these are invaluable capabilities that we at Pinnacle Rewards will provide to you and your business.