There is a large middle market that is not being serviced; because the ability to aggregate the earn has been limited or have not existed before Pinnacle Rewards. A market opportunity exists for the introduction of a leading international service provider to enter the South African market and consolidate the various loyalty programmes. Current market spend on loyalty rewards is estimated to exceed R 10bn per annum. Such opportunities would leverage global best practices, capital investments, insights and local knowledge. This would result in the development of a single loyalty currency and introduce a new mechanism for financial inclusion of South Africa’s middle-income customers
- The value thereof would be stored in an e-wallet and accessed directly by the member.
- Such value may be earned and redeemed from multiple participating merchants.
- The member may choose to store, transfer or redeem the e-wallet value according to her/his own needs.