EXECUTIVE INTERVIEW The Next Generation of Bank Loyalty in Africa

The Wise Marketer

Loylogic, the global leader in loyalty and engagement solutions and the established loyalty marketing powerhouse, Pinnacle Rewards, have partnered with African Bank to introduce a new industry-leading loyalty program designed to improve the financial wellbeing of customers. Available to all customers, the ‘Audacious Rewards’ program will offer rewards for positive financial behaviour and will allow members to earn and […]